Nienke Prein
Founder of this unique concept
Nienke Prein
Founder of this unique concept
Founder of this unique concept
From burnout to salon & academy
A few years ago, I decided to completely change my life. After years of working in an industry that didn’t align with who I was, I felt that something different was needed, something that truly made sense to me. That decision became the beginning of the ASMR & Massage concept and everything I share with others today.
In 2020, I opened the very first salon in the Netherlands offering ASMR Head Massages. A place where I combined the golden duo of ASMR and massage into unique wellness experiences. Clients were immediately enthusiastic. “Finally, a salon where you can experience live ASMR. Where the massages are slow and gentle. Where deep relaxation is the only goal.”
And from the very first moment, I knew that the niche I created was exactly where I belonged.
As the excitement grew, more and more salon owners wanted to learn how to apply ASMR & Massage professionally. That’s why in 2023 I launched the Academy, alongside my already successful salon. Inside the Academy, I now train people from all over the world to become ASMR experts themselves. Participants see their revenue and their joy in their work, rise after adding the concept to their business.
Because relaxing through ASMR and massage is quickly becoming the new norm, a movement I initiated. It’s natural, incredibly popular, and deeply fulfilling to give. And I continue to work with passion in both my salon and the Academy, because it’s such a gift to offer this level of relaxation and to train new experts along the way.
"People thought I was crazy when I talk about ASMR Head Massages - until they experience their first session at the salon."
- Nienke
- Nienke
Caring as second nature
Before I became an entrepreneur, I always worked in the care sector. As a nurse in home care, as a support worker in psychiatry, as a pedagogical assistant in childcare… and so on. What I did was good, perfectly fine. But I didn’t truly enjoy it. I used to feel jealous of people who spoke about their work with passion and fire. I never had that. I had never experienced it. And after doing that long enough, I burned out. Change became crucial. There was no way back.
I had experienced ASMR myself for years without realizing it. Discovering that ASMR is scientifically supported and a worldwide phenomenon felt like a revelation. I also learned that the topic still carries a certain taboo, even though millions of videos exist on YouTube including roleplays, whispering, and yes… people licking lollipops.
(Which explains the photos with the lollipop — people around me sometimes assume I lick lollipops and whisper into my clients’ ears!)
But that version of ASMR doesn’t fit me at all. What does fit me are the calming, gentle massage techniques focused on the head, neck, shoulders and décolleté. Gentle hairplay. ASMR triggers like a rainstick, hair spinners, jade rollers and essential oils. The idea was forming so clearly in my mind.
And in that burnout, I knew: ASMR & Massage belong together. This form of relaxation didn’t exist anywhere at the time. Hard to imagine, right?
The effect on clients
''Going through a difficult mental period, I decided to make an appointment with Nienke. What an experience—relaxed and a wonderful sense of calm. Time for yourself. Totally ZEN. I immediately made my next appointment.Thank you, Nienke.''
Cindy
''It was truly delightful! Nienke immediately put me at ease. It's quite special how she managed to relax me so much with this treatment that I was in a state between being awake and asleep. A very unique experience. I didn’t realize that the hour had passed so quickly, and I was completely relaxed after the treatment. Definitely recommended and worth repeating! Thank you, Nienke!!''
Joyce
''Wonderfully relaxing with this lovely treatment. Comfortable chair to sit/lie in. The place looks nice and well-kept. I will definitely come back again!''
Malenka
The salon and the Academy
The salon and the Academy
My mission is to spread the unique combination of ASMR and massage throughout the world. There’s a real need for it. I only have two hands and a limited number of hours in a week, so I choose to share this concept in different ways: through my podcast, by speaking at events and festivals, hosting live days, and by training new experts inside my own Academy.
Want to experience an ASMR (Head) Massage yourself first? You’re warmly welcome in my beautiful salon in Rheden in the Netherlands. A bit of a drive for you? Make a day of it! Enjoy lunch, go for a walk, or book a night away. Market research is a serious task, after all 😉
The Academy is the only place in Europe where you can learn the full ASMR & Massage concept. No complicated anatomy lessons or expensive jargon. No deep tissue pressure where clients need to “breathe through the pain.” Here, deep relaxation is the main result.
The courses are practical, clear and truly unique — with structured modules, step-by-step videos for every movement, and accessible exercises in the online learning environment. You’ll learn alongside a community of like-minded women who inspire and support each other. You’ll master techniques that help your clients experience profound relaxation. While also bringing calm to your own body, without physical strain..
Ready to stand out?
Make your salon unforgettable with the unique and exclusive ASMR & Massage concept. I’ll teach you how to help your clients experience deep, effortless relaxation by combining ASMR and massage. Get ready for an exclusive offer that increases your revenue, boosts your joy in your work, and naturally expands your client base.
Become an ASMR Head Massage Trainer – A Unique Opportunity!
We are expanding internationally and looking for additional trainers! As a trainer, you will learn two complete ASMR (Head) Massages and receive in-house training to host “Train Your Skills” days from your own salon in the country where you live. A unique collaboration where you become part of our exclusive training network. Interested? Get in touch and discover the possibilities!
Best wishes, Nienke
ASMR & Massage expert
- Hakuna Matata for your nervous system -
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